Helping entrepreneurs achieve their dreams.

Watkins Bay assist Founders and Entrepreneurs realise their dreams by providing all the help they need too succeed, specialising in Go To Market for Hypergrowth . 

Built by Founders for Founders

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Ideate > Iterate > Innovate



"We are passionate about actively supporting and mentoring CORPORATE TEAMS WANTING TO BE MORE ENTREPRENEURIAL, founders and budding entrepreneurs through THE ongoing innovation journey."
Adam Ryan

Our Services

You choose what help you need, when you need and for how long you need it for.


We can help in the initial commercial concepts of RD structuring and provide resources in legal, accounting, Research & Development, and Funding.




We can provide critical resources ranging from Board Advisory, Director and Chairman roles, and other governance functions supporting innovation.

Strategy & Execution

We have an extensive library of proven Go To Market strategy frameworks & analysis tools that can be applied to a business to stress test where it should focus its scarce resources for innovation and how it might seek funding.

R&D Funding

We can help from the business planning stage, modelling and appropriate documentation and leverage potential RD credits in advance of claims being submitted.


This ensures the ability for further investment into the business, which might, in turn, have further RD entitlements.

Structuring Guidance

We can help in forming the appropriate structures from operational, board, legal, tax and RD to ensure that maximum value is achieved over the long term.


Trying to unwind inappropriate structures are extremely problematic. It is better to get it right from the start allowing ongoing innovation.

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Investment Readiness

We are independent from capital sources and can assess the investment readiness of an organisation prior to seeking right capital with the right terms for Founders.


This ensures a targeted, fast and greater chance of obtaining the right capital, at the right valuation.

Resourcing & Team Building
Innovation Programs

We can assist in fulfilling integral roles for an agreed period, with agreed outcomes whilst a process is undertaken to attract the right people into various roles. 

We understand the importance of innovation and are experts in rapid prototyping programs for MVPs & Go To Market Testing, ready for scale and growth.

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Innovation & Go To Market programs

Members of the Watkins Bay team have been involved in the innovation and customer engagement process at companies such as seek, Fuji Xerox, Canon, City of Casey and Bassike. 

Members of the Watkins Bay team have worked with Monash University in the field of technology, entrepreneurship, and innovation.

Members of the Watkins Bay team has been involved with startups and global businesses in Asia, Middle East, Australia and California for over two decades and is passionate about sharing this knowledge in the pursuit of innovation.

Watkins Bay has explored the various proven methods from Google Ventures and their well-proven Design Sprint process which helped launched many successful products. 


R&D Assistance, Guidance & FUNDING

The Watkins Bay Team have a clear understanding of the commercial aspects of Research & Development.


Watkins Bay has a network of experts from accounting, legal, and RD leaders to draw on to ensure the Incubator companies that we work closely with maximising any programs they may be entitled to.

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Board, Advisory & Structuring

The Watkins Bay Team understands the need to find the balance between good board governance and not allowing it to consume the operation of a start-up. We can assist in providing vital strategic board capabilities, which are light practical and allow for greater rigour as the company grows and other crucial roles such as Chairman and different director roles.

In the early stages, the Board & Advisory functions concentrate on strategic and operational decisions and the implementation of light but regular Board related rhythms. As the company grows, these can expand when appropriate.

Structuring starts with the commercial goals and imperatives in mind, supported by legal and accounting expertise, which Watkins Bay can coordinate when required.

However, ensuring the proper structure is in place from the outset, along with a clear brief and plan, can save enormous time and cost in the event structures need to be unwound.


Strategy & Investment

The Watkins Bay Team has a clear understanding and proven frameworks to ensure that the vision of founders and entrepreneurs are crystallised in a manner that a broader team can execute.

Having the Strategic foundations in place, supported by a committed and skilled team, all of which understand and relay, Watkins Bay can assist in seeking the suitable investment.

Watkins Bay has reached into various Venture Capital & Private Equity Firms locally and internationally, multiple Corporate Advisors and other debt funding avenues delivering the most comprehensive choice for Founders. The key objective is to ensure the right investment fit for both the Founder(s) and the startup.