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Helping entrepreneurs achieve their dreams.

Watkins Bay assist Founders and Entrepreneurs realise their dreams by providing all the help they need to succeed, specialising in Go To Market for Hypergrowth. 

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Adam Ryan

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Built by Founders for Founders

How We Help


"We are passionate about actively supporting and mentoring corporate teams wanting to be more entrepreneurial, founders and budding entrepreneurs through THE ongoing innovation journey."
Adam Ryan

Our Services

You choose what help you need, when you need and for how long you need it for.


We can help in the initial commercial concepts of RD structuring and provide resources in legal, Accounting, Research & Development, and Funding.



R&D Funding

We can help from the business planning stage, modelling and appropriate documentation and leverage potential RD credits in advance of claims being submitted.


This ensures the ability for further investment into the business, which might, in turn, have further RD entitlements.

Resourcing & Team Building

We can assist in fulfilling integral roles for an agreed period, with agreed outcomes whilst a process is undertaken to attract the right people into various roles. 


We can provide critical resources ranging from Board Advisory, Director and Chairman roles, and other governance functions supporting innovation.

Structuring Guidance

We can help in forming the appropriate structures from operational, board, legal, tax and RD to ensure that maximum value is achieved over the long term.


Trying to unwind inappropriate structures are extremely problematic. It is better to get it right from the start allowing ongoing innovation.

Innovation Programs

We understand the importance of innovation and are experts in rapid prototyping programs for MVPs & Go To Market Testing, ready for scale and growth.

Strategy & Execution

We have an extensive library of proven Product and Go To Market strategy frameworks & analysis tools that can be applied to a business to stress test where it should focus its scarce resources for innovation and how it might seek funding.

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Investment Readiness

We are independent from capital sources and can assess the investment readiness of an organisation prior to seeking right capital with the right terms for Founders.


This ensures a targeted, fast and greater chance of obtaining the right capital, at the right valuation.

Acquisitions & Mergers

A focus on the creation of value or identification of value underpinned by years of merger and acquisition experience is a different approach to that by traditional Corporate Advisory Firms.

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Innovation & Go To Market programs

The overarching approach to a corporate innovation program typically involves holding focused and intense boot camps in a design sprint format to help organisations drive innovation, find product-market fit, and take the defined products to market. Over five days, the Bootcamp approach uses Design Thinking & Sytems Thinking in a Design Sprint format to engage with various internal and external stakeholders and, most importantly, customers. 

Watkins Bay has Three Corporate Innovation Bootcamps. These are the Product Market Fit Bootcamp, which lays a foundation for, and the Go-To-Market Bootcamp, which extends into Managing for Hyper-Growth Bootcamp. Each Bootcamp builds on the other or can be deployed for a specific purpose depending on where product teams are. This enables organisations to start at the very beginning of their product creation or whether they are trying to manage for growth.


Our Bootcamps, which are in effect, Design Sprints, are typically intensive, fast-paced workshops designed to quickly progress teams on establishing a robust understanding of their Product> Market fit using proven methodologies, tools, frameworks and processes to rapidly build prototypes, validate assumptions, and test concepts with customers through to taking these products to market and then managing for growth the market is in hyper-growth stage. 


Together, these approaches help organisations create an environment that fosters innovation, encourages experimentation, and allows teams quickly validate ideas with customers. By leveraging a combination of boot camps and design sprints, organisations can reduce the time and cost associated with traditional innovation processes and quickly bring new products and services to market.

RD Assistance

R&D Assistance, Guidance & FUNDING

The Watkins Bay Team have a clear understanding of the commercial aspects of Research & Development.


Watkins Bay has a network of experts from accounting, legal, and RD leaders to draw on to ensure the Incubator companies that we work closely with maximise any programs they may be entitled to.

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Board Advisory
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Board, Advisory & Structuring

The Watkins Bay Team understands the need to balance good board governance and not allow it to consume a start-up's operation. We can assist in providing vital strategic board capabilities that are lightly practical and allow for greater rigour as the company grows and other crucial roles such as Chairman and director roles.

In the early stages, the Board & Advisory functions concentrate on strategic and operational decisions and implementing light but regular Board-related rhythms. As the company grows, these can expand when appropriate.

Structuring starts with the commercial goals and imperatives in mind, supported by legal and accounting expertise, which Watkins Bay can coordinate when required.

However, ensuring the proper structure is in place from the outset, along with a clear brief and plan, can save enormous time and cost in the event structures need to be unwound. 


Strategy & Investment

The Watkins Bay Team has a clear understanding and proven frameworks to ensure that the vision of founders and entrepreneurs is crystallised in a manner that a broader team can execute.

Having the Strategic foundations in place, supported by a committed and skilled team, all of which understand and execute, Watkins Bay can assist in seeking a suitable investment.

Watkins Bay has reach into various Venture Capital & Private Equity Firms locally and internationally, multiple Corporate Advisors and other debt funding avenues delivering the most comprehensive choice for Founders. 

The key objective is to ensure the right investment fit for both the Founder(s), start-up and investors.

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You don't need to do it on your own. 


Interim Resources & Recruitment

Watkins Bay and its relevant connections have played various roles over a broad spectrum of businesses across multiple industries and stages of company life cycles.
In some instances, a start-up or company might need a highly-skilled resource with a very targeted mandate for a finite period that can assist the business until it can find suitable candidates or teams.
Help is there when needed and quickly transitioned when they have played the part required to fulfil.

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