Aaron assumed the role of Managing Partner | CEO at Watkins Bay after returning to Australia with his family in late 2019. He is charged with delivering on the strategic vision of the company's year road map, including strategic direction, deal management of early-stage investments.

Aaron's previous three decades saw him leading some of the biggest multi-national media agencies in the world, spanning China, MENA and Australia. He held China CEO roles for six consecutive years from 2013 to 2019 for the US-based marketing company Omnicom's two best-performing agencies, OMD and PHD. Aaron has extensive C-suite experience in every major marketing category, including technology, finance, auto and FMCG, working with clients including P&G, McDonald's, Unilever, Volkswagen, HSBC, Apple and L'Oreal.

Aaron is a passionate leader of people and prides himself on nurturing and growing the talent around him. He has consistently met financial objectives within his businesses. He has taken great pride in the culture and development of the teams he has worked with.